Direction
From treatment to final cut — story, cast and craft.
Commercial Film Production
Video production from concept to final cut, in Dubai and across the UAE — commercial films that look elevated, move cleanly through production, and stay useful across campaign, social and sales.
The films
Not stills of the work — the work. Every film below is ours, client by client. Press any one to watch it full size, with sound.
01
The comedy the client's brief asked for — everyone still paying cash, and one person paying from a phone.
02
Films for an Italian niche maison — one per signature, each treating the fragrance as a performance.
03
Films for a fragrance house working since 1977 — dune sand, lamplight and a carved arch, plus the vertical cut that carried it on social.
04
A film per pillar fragrance, built to carry a Dubai house across six markets.
05
Films for a professional haircare line, shot on a pale studio sweep so the hair carries the frame.
06
The house film and its cutdowns — the launch ran on craft and creator credibility.
07
Feed-first beauty films for a Saudi brand — shot vertical for where the audience actually is.
08
Films for a bespoke tailoring house — the atelier, the showroom, and the studio, menswear and women's suiting both.
09
The rebrand carried into film — a cinematic cut for every fragrance in the house line, shot horizontal and vertical.
10
Product films where the set is fully built in 3D — the bottle never leaves a rendered world.
11
Developer films where the architecture is CGI — the flagship tower sold before it existed.
12
Films for a fragrance line, plus a studio stills library — the flacons lit as objects in one hard beam.
13
Two films with two jobs — one built in a blacked-out studio, one taken out to a training cage and a padel court.
14
Films for a Dubai jewellery house built on one pleated-fan form — the pieces shot as objects and worn, between studio black and open daylight, alongside a further set generated rather than filmed.
15
The brand film for a Made-in-UAE fashion label — a country estate, a jet cabin, a dressing mirror — plus the vertical cuts that carried the campaign on social, womenswear and menswear both.
16
A 2.4:1 anamorphic film for a streetwear label, and the vertical CGI cut that renders the cap in three colourways.
17
The landscape brand film — draped silk for a ground, low warm light, one-word cards resolving into the wordmark.
18
One narrative film, seventy-four seconds — a child drawing at his desk while an elder turns the dial on a wooden radio.
These brands have a full case study — the strategy, the build and the results behind the commercial.
Capabilities
The practical scope behind the portfolio: what the team plans, makes, launches and hands over.
From treatment to final cut — story, cast and craft.
Full crew, locations and kit, run end to end.
Edit, sound, colour and finishing under one roof.
Broadcast, cinema and social masters.
Process
Treatment, board and plan.
Direction and capture.
Story cut and review.
Grade, sound, VFX.
All formats and cutdowns.
What you receive
FAQ
Dubai is home base, but we can coordinate productions across other markets as needed.
Yes. We design production plans so downstream cutdowns are part of the plan, not an afterthought.
Start a project
Send the objective, the deadline and the standard the work has to meet.
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