Jewellery

Doré

A pleated-fan signature in jewellery, extended with a second campaign made in AI and published as AI.

Art Direction
Photography
Product Photography
AI Creative Production

The Brief

Campaign imagery for Doré's pleated-fan signature — a fluted, scalloped half-disc returning as a ring, a stud and a hoop in brushed gold, gunmetal and a pink-violet metal, pavé-set around a single coloured stone.

Product still-life and portrait with the pieces worn, plus a second, AI-generated set published in its own section.

The Approach

Innovex built Doré's still-life on things that weather — a banana leaf with light coming through it, a river stone, an open lily, raked sand, driftwood — so pleated metal has an edge to catch instead of going cold on white.

The portraits then split deliberately: one hard source against studio black, and dune, mountain and garden in daylight with the pieces worn over print.

What we did

The execution.

Doré — jewellery product photography by Innovex

Art Direction

Two registers held across one collection: still-life against living and weathered ground, portrait split between hard-lit studio black and open daylight.

Photography

Product still-life taken close enough to read the pleating and the pavé, and portrait with the pieces worn, in studio and on location, including the resortwear pair styled over print.

AI Creative Production

A second set generated rather than photographed, carrying the same pieces, the same palette and the same styling into further scenes: palm shadow, satin fall, a macro beside the ear. Published in the AI section and never folded into the photography.

Doré · Jewellery Editorial & AI Creative