Fragrance
Sospiro
Composed like a score. Performed to the world.
- Branding
- Creative
- Paid Media
- Influencer
- Web
The Brief
An Italian niche fragrance house where opera becomes scent — perfume treated as performance.
Launch and scale it globally with a maison-grade identity and a performance engine that builds prestige and sells.
The Approach
Compose the brand, then perform it.
Phase 1 built presence across ten markets in each market's own language; Phase 2 narrowed to conversion, led from the US, turning the audience the first phase had built into buyers — without cheapening the house.
What we did
The execution.
01
Brand Identity
Complete bilingual system — 46-pg guideline, 48-pg catalogue, visual-identity master, distributor pack; indigo/gold/oxblood palette, velvet-and-gold-cap packaging.
View the brand identity02
Creative Production
Hi-res masters — Il Padrino, Mezzo, Opera Grande, Cavatina, Erba Pura — cinematic per-fragrance colour worlds, brief-driven product films.
03
Paid Media
Phased global launch on Meta, TikTok, Google, Snapchat — localised UGC (Arabic, Spanish, Bahasa), five-stage funnel.
See the performance04
Influencer
Contract-governed pipeline — 8 signed agreements and a curated ~25-reviewer roster feeding authentic creator content into paid.
See the reach & roster
05
Web & Content
Product-photography discovery set + a full per-SKU fragrance-notes library powering premium, conversion-ready product pages.
Visit the sitePaid media · Total — accumulated since Jan 2026
The performance.
52M+
Impressions delivered
20M+
People reached
6.2%
Link CTR (average)
138K+
Site visits from ads
Markets
- USA
- UAE
- KSA
- Kuwait
- Qatar
- Italy
- Germany
- Brazil
- Korea
Channels
- TikTok
- Snapchat
Three Meta ad accounts (USA · GCC · Europe) plus Google Search; TikTok and Snapchat in the awareness phase
Sospiro — figures from the Jan–May 2026 Ads Reports, cumulative (Innovex Media Buying).
Sospiro · Creative Editorial Based
The creative.
Italian opera, composed in scent
Sospiro · Film
The films.
Influencer · Global launch · 10 markets · 4 continents
The influence.
500+
Creators engaged
10
Markets · 4 continents
2M+
Combined following, top voices
Creator reach — nano to macro
Nano
1K–10K
Micro
10K–100K
Mid
100K–250K
Macro
250K–1M
Trusted voices
@matt.fragc
796K
Macro
@gicelaospinaperfumeria
597K
Macro
@itschily
195K
Mid
@scent.real
115K
Mid
@fragrancesguru
43.5K
Micro
@sniffbesties
8.9K
Nano
Markets
- USA
- UAE
- Italy
- Germany
- Spain
- KSA
- Qatar
- Brazil
- Korea
Creator languages
- English
- Arabic
- Spanish
- Bahasa
A reviewer engine at scale. Over 500 fragrance creators — from grassroots nano reviewers to macro voices approaching 800K followers — were engaged and briefed, each producing authentic UGC fed straight into the launch. Localised in Arabic, Spanish and Bahasa, the programme carried Sospiro across ten markets and four continents.
Sospiro — figures from Sospiro MEZZO Campaign Brief + creator roster & signed influencer agreements (Innovex).
UGC at scale
The creator line, in the wild.
Sospiro drew the largest creator programme in our history — hundreds of voices, from grassroots reviewers to names with audiences in the millions. A slice of that line, running live.
The campaigns
Sospiro · Production showcase
Il Padrino
A man sits alone in a dark cinema. The projector hums. On screen, a younger version of himself moves through a world of power — an Italian estate, amber light through wooden blinds, hands kissed in respect, whispers in corridors. The film on screen is his life. The bottle in his coat is the bridge between both realities.
IL PADRINO is not a fragrance ad. It is a film-within-a-film where the Sospiro bottle is the only object that exists in both worlds — inside the projected movie and in the dark theatre where the Watcher sits. The product is never sold. It is carried, owned, and recognised.
The idea
Two Worlds, One Object
The bottle is the only thing that crosses between the projected film and the cinema it is watched from. Everything else belongs to one world or the other.
Power as Stillness
Authority is shown through how the room behaves around the Don, never through the Don's own movement. He is the least mobile figure in every frame he occupies.
Light as Law
One warm accent per frame. Fill is set to near zero, so the darkness is a decision rather than an accident, and every face hangs on the edge of visibility.
Virtual gaffing
Every light source is described as if placing a real fixture on a real set — key position, direction, colour temperature and intensity, specified numerically. Fill is explicitly set to near-zero: the darkness is intentional, not accidental.
Watcher test — the cinema world
Projector beam and screen glow, near-total darkness.
Don test — the film-within-a-film
Charcoal pinstripe, brown overcoat worn as a cape.
Identity Hold
The same face across every scene, every wardrobe change and every lighting setup, with no drift between shots.
Skin Texture in Motion
Visible pores, stubble follicles and fine lines held through movement. No smoothing at any stage.
Virtual Gaffing
A lighting recipe that survives a scene change — the same key, the same falloff, the same near-black fill.
Character identity, wardrobe, overcoat physics, the lighting recipe, the Vision3 500T treatment and the skin mandate were all locked off the benchmark render before a single final scene was generated.
Cast, wardrobe and the spaces
Character and wardrobe sheets were locked before any scene was generated, so the same face, the same coat and the same light hold across every space in the film.
The look
- Film stock
- Vision3 500T emulation
- Focal lengths
- 85mm close-up · 35mm environment · 24mm establishing
- Focus
- Minimum 2s rack
- Format
- 16:9
- Void Black #08090A
- Walnut #2B231D
- Amber #5C4A2E
- Oxblood #4A1C1C
- Gold #C4A35A
- Bronze #9C8B7A
One light, one print
Expose for one specific thing in the scene and let everything else fall away. The frame is printed on that single light.
Eyes optional
Faces may sit on the edge of visibility. The reveal belongs to the frame and the timing, not to the lighting of a face.
Dark against bright
Darkness only reads when there is light to cut against it — the daylight courtyard exists so the office can be black.
The screenplay
- 01Cinema interior~15sThe Watcher enters and settles.
- 02Library / office~20sThe office ceremony, and the whisper.
- 03Gala ballroom~15sThe gala, and the eye contact across the room.
- 04Estate courtyard~20sArrival and departure.
- 05Library / office~15sThe drawer reveal, and the bottle.
- 06Cinema interior~10sThe bottle is pulled from the coat, the label read.
- 07Black~5sIL PADRINO — by Sospiro.
Sound design
Cinema room tone
Projector hum, film-reel click, celluloid scratch, the creak of leather.
The film world
Fireplace crackle, gravel underfoot, distant greetings, the clink of a silver tray.
The whisper
Two words, unintelligible, near-inaudible.
Distant strings
A mournful motif, kept minimal.
Silence
Dropped deliberately — most of all at the drawer reveal.
The product
Dark espresso-brown matte amphora, roughly 11cm, with a high-shine gold tulip-crown cap and an oval gold plaque.
Oriental woody · 2025 · Nathalie Templer · Salah Al Zarooni
- Top
- Blackcurrant · Rum · Amaretto · Bergamot
- Heart
- Amber · Patchouli · Sandalwood
- Base
- Vanilla · Siam Benzoin · Labdanum
The campaign · Sospiro
Vibranna.
The Pink Elegance
Sospiro's flagship launch, and one of the largest campaigns we've run — a full film, print and creator system built from a single shoot, rolled out to a dated worldwide launch.
The film the campaign was built around — one dancer, one pink room, and the flacon arriving as the last beat. Sound on.
Press “Sound on” for the campaign film
6.4M+
Impressions delivered
4.5M+
TikTok impressions
6,300+
Site visits from campaign ads
10
Global markets
What the launch month did to the channels
6.1M
Instagram views
in the launch month, +55%
4.36M
TikTok video views
+644% month on month
+239%
Content interactions
Instagram, month on month
72,301
Store sessions
in the launch month, +21%
The idea
Pink as power, not sweetness. The campaign was built on a single line — The Pink Elegance — and a woman who is entirely composed: dedicated to her, honouring the quiet shape of strength rather than announcing it.
The build
A full campaign system rather than a single asset: the dancing film as the centrepiece, two teasers that withhold the product, a feed-first vertical product film, a long-form interview cut, plus the print and social key visuals — all from one shoot and one art direction.
The rollout
Pre-orders opened ahead of a dated worldwide launch, with the teasers seeding anticipation first and the product and interview cuts carrying conversion — the same sequencing across paid and organic.
The amplification
Then the creators. Vibranna rode the largest influencer programme in Innovex's history for a single house — hundreds of voices producing authentic UGC around the launch, which is the reel further down this page.
The films.
Every cut the campaign shipped — the two teasers that withheld the product, and the vertical product and interview films, each shown in the shape it was made in.
Opens on a red light holding the street, cuts to a ringing telephone: a call, a pause, and the scent as the answer. Closes on the dated launch card.
The second tease in the same world: restraint, a turning page, the flacon withheld until the last beat.
Vertical-first product storytelling, cut for feed and story placements — shown here in its own 9:16, uncropped.
The house in its own words — the long-form vertical cut that carried the launch narrative.
The campaign, in frames.
01 — The composition
What it's made of.
- Top
- Bergamot · Orris (Iris Butter)
- Heart
- Nutmeg · Moss · Muguet (Lily of the Valley)
- Base
- Amber · Musk · Patchouli
02 — What was made
The production, counted.
5
Campaign films
2
Teasers before reveal
9:16
Feed-first product cut
11.12.25
Worldwide launch
On social
The work, still running.
The content doesn't stop at launch — it keeps running as a living feed. Here's Sospiro on Instagram, live and up to date.
By the numbers
The results.
52.5M+
Ad impressions delivered
500+
Creators engaged
138K+
Site visits from ads
10
Markets
across 4 continents
What we did for Sospiro
One team, 5 disciplines.
Branding
The identity — logo system, colour, typography and the applied guidelines.
Creative Production
Creative direction and content that brings the brand to life.
Web & Digital
The brand's digital home.
Paid Media
Planning, buying and optimisation across the funnel.
Influencer & PR
Creators matched to the brand and run at scale.
Tell us what you need — we'll pre-fill the rest.
Work with us like Sospiro didAn Italian maison, composed like a score — and performed to the world.
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