Fragrance
Ramon Béjar
Forty-five years of perfumery.
- Brand Strategy & Identity
- Video & Film Production
The Brief
A Spanish niche perfume house — 45 years of master perfumery, designed in Barcelona and crafted in France.
Sharpen the positioning and produce the entire visual world, so the brand on the shelf reads at the level of the perfumery behind it.
The Approach
"A country you can smell — from Spain to the world." Reframe as quiet, golden luxury, fragrance as an "architecture of scent." A signature rule — "No Faces, Only Storytelling" — then out-produce the category with a cinematic in-house library.
What we did
The execution.
01
Brand Identity
A 43-page guideline — the "New Classic" system, RB monogram, dark-wine/champagne palette, Canela + Söhne type, Spanish-tile motif, retail planograms.
View the brand identity02
Creative Production
Photography, film and graphics serving two hero collections (My Colourful Symphony · My Universe Privée) — cinematic single-product films + a seamless multi-scene collection film.
03
Positioning Craft
45-year master-perfumer heritage; designed in Barcelona, crafted in France.
Ramon Béjar · Rebrand & Film Based
The creative.
No faces, only storytelling
Ramon Béjar · Film
The films.
By the numbers
The results.
45
Years master perfumery · Barcelona → France
8
Signature fragrances across 2 collections
Full
Rebrand
identity, positioning and full visual world
What we did for Ramon Béjar
One team, 2 disciplines.
Branding
The identity — logo system, colour, typography and the applied guidelines.
Creative Production
Creative direction and content that brings the brand to life.
Tell us what you need — we'll pre-fill the rest.
Work with us like Ramon Béjar didWe didn't just rebrand a perfume — we built the whole world it lives in.
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