Sports & Fitness
Unique Intensity
An activewear campaign that runs the women's and men's ranges as a single wardrobe.
- Art Direction
- Campaign Creative
- Product Photography
- Video & Film Production
The Brief
Innovex made two landscape films for Unique Intensity — one built entirely in a blacked-out studio, one taken out to training rooms and a padel court — and a vertical photography library running from the full-length key visual down to garment macros, with the women's and men's pieces lit as one wardrobe.
The Approach
We lit the whole campaign by taking light away: near-total black, with one hard bar travelling the body — down a raised leg, across a collarbone, over a shoulder blade so the mark surfaces for a second and is gone.
Anything more went in front of the lens rather than into the grade — rain falling inside the beam, a long exposure stretching a ball into a comet.
What we did
The execution.
01
Art Direction
One ground and one source held across everything, so the key visual, the garment macros and the last frame of the film read as a single shoot rather than a list of deliverables.
02
Campaign Creative
Vertical key visuals with the headline set large and half-buried behind the figure: MOVE WITH INTENSITY over a kick mid-motion, FEEL THE INTENSITY in the rain, and the studio film closing on OWN YOUR INTENSITY.
03
Product Photography
The collection shot on the body rather than on a table. The swimmer's-back cut-out read from behind, the waistband and side pocket, the hem of a men's lined short, the chest lockup on the navy long sleeve: close enough to read a seam, open enough that there is still a person inside it.
04
Video & Film Production
Two landscape films with two different jobs. The studio film is pure form: the bar of light travelling over bodies, a treadmill and a mat alone on a black stage, cut to breathing rather than to a beat. The location film leaves for a training cage in use and a padel court, and carries a line of text that builds phrase by phrase to the last frame.
Unique Intensity · Campaign Film & Product Editorial
The creative.
Women's and men's, one wardrobe
Unique Intensity · Film
The films.
What we did for Unique Intensity
One team, 1 discipline.
Creative Production
Creative direction and content that brings the brand to life.
Tell us what you need — we'll pre-fill the rest.
Work with us like Unique Intensity didOne bar of light, two worlds, and a ball for the colour.
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