How we work

A predictable process behind unpredictable creative.

Long engagements survive on operating rhythm, not just inspiration. This is how we run an Innovex project — the cadence, the people, and the way we report against outcomes.

Five phases

Discovery

1–2 weeks

Brief intake, stakeholder interviews, audit of existing assets, competitive landscape, and outcome definition. We leave with a one-page brief everyone has signed off.

Deliverables

• Discovery summary
• Outcome and KPI definition
• Risk and dependency log

Strategy & concept

2–3 weeks

Strategic framing, creative concepting, and a focused set of directional routes. We present 2–3 considered options, not a wall of work.

Deliverables

• Strategic platform
• Creative directions (2–3)
• Recommendation

Production

Variable

Execution of the chosen direction across the relevant disciplines — design, CGI, film, web. Daily working sessions, twice-weekly reviews, milestone gates.

Deliverables

• Master assets
• Adaptations and localisation
• Source files (handed over on final payment)

Launch

1–2 weeks

Go-live coordination, rollout, paid-media trafficking where applicable, and live monitoring during the launch window.

Deliverables

• Launch checklist
• Trafficked media + tagging
• Live-window monitoring

Optimisation & reporting

Ongoing

Measured against the outcomes defined at discovery. Weekly performance, monthly business review, quarterly retrospectives on retainer engagements.

Deliverables

• Weekly performance dashboard
• Monthly business review
• Quarterly retrospective (retainer)

Operating rhythm

Daily

A dedicated working channel with your team — answered within hours during the working day.

Twice weekly

Working session with the client lead — focused, ≤45 minutes, outcomes documented.

Weekly

Status note: progress, decisions needed, next-week look-ahead.

Monthly

Business review with the client sponsor — performance against outcomes, roadmap, escalations.

Quarterly

Retrospective for retainer engagements — what worked, what to change, scope re-baseline.

Account team

Every engagement is staffed with a defined account team. You know who you're talking to, and you have escalation routes when something needs to move faster.

Account Lead

Your primary point of contact. Accountable for the relationship, scope, and outcomes. Responds within four working hours.

Creative Director

Owns the creative quality bar. Reviews and approves all work before it leaves the studio.

Producer

Owns the schedule, budget, and dependencies. Single source of truth for status.

Discipline leads

Senior craft leads — design, CGI, film, engineering — staffed to the project as needed.

Sponsor (Innovex)

A founder-level sponsor on every account. Available for escalation and quarterly reviews.

Want to see this in action?

Tell us about your engagement and we'll walk you through how the first 90 days would actually run.

Start a Project Capability Statement