Fragrance

RIIFFS

Middle East

One house, a world built for every bottle.

Creative Production
Catalogue Design

The Brief

A Middle-Eastern fragrance house with two named ranges under one roof — NUSUK and RIIEFF — and a line that keeps growing.

Build the premium catalogue and the visual system that presents all of it as one house.

The Approach

Nothing carries across this line but the flacon: glass, cap, label and colour change from Freeze to Fareed to Veloce to Virtus.

So the range had to be held together by method rather than by a house backdrop — one way of lighting a bottle and one way of seating it in a set, then a different world built behind each one.

What we did

The execution.

RIIFFS — fragrance catalogue design by Innovex

Visual System

Studio flacon photography composited into a set built for the fragrance it holds, never a shared backdrop: Freeze sealed inside a glacier, a honeycomb ground with comb and bees, a bed of rose petals, a marble ruin under low sun, quarried slate, raw quartz, dune sand, pressed silk and a Greco-Roman colonnade. Product CGI where the set could not be photographed.

Catalogue & Creative

Premium lookbooks carrying the range, with the final packaging design, product photography direction and the layout system that holds a growing line together.