About Innovex
A global creative agency headquartered in Dubai. We build brand systems and the work that lives inside them — strategy through production, under one roof.
Our Story
Innovex was founded on the conviction that strategy, design, CGI, and production should sit under one roof — not be coordinated across competing vendors. The result is faster decisions, tighter craft, and one accountable team.
From our Dubai studio we deliver to clients across MENA, Europe, Asia, and the Americas. Brand systems, hero films, photoreal CGI, always-on content, marketing sites — built by the same team that briefed them.
We work in retainers, projects, and embedded engagements. The model adapts; the standard doesn't. Read our methods or see how we run an engagement.
Studio · Dubai
Rashed · Founder
Leadership
Founder & CEO
Rashed founded Innovex to run strategy, design, and production from a single team — instead of the fragmented vendor stack most premium brands inherit by default.
Under his leadership, Innovex has grown from a small Dubai studio to a global creative partner serving brands across 12+ countries — delivering branding, CGI, production, content, and digital experiences that move businesses forward.
Our Journey
Innovex launched with a vision to bridge creative excellence and strategic thinking for premium brands.
Secured partnerships with leading fragrance and beauty brands, establishing our CGI and production capabilities.
Expanded our team and service offerings to include full-service commercial production and web development.
Began serving clients across Europe and Asia, delivering projects in London, Milan, and Singapore.
Grew to a full in-house team covering branding, CGI, content, production, and development across 12+ countries.
Positioned as a go-to creative agency for premium brands worldwide, from Dubai to the world.
Global Reach
Headquartered in Dubai, we collaborate with clients across multiple continents.
Middle East
Dubai HQ + regional clients
Europe
London, Milan, Paris
Asia
Singapore, Mumbai
North America
NYC, LA, Toronto
What Drives Us
We pick a direction and defend it. The brief gets sharpened in the room — concepts arrive with a recommendation, not a menu of options.
Every engagement ends with a 30-day post-launch loop: what landed, what didn't, what we'd change. Numbers go in the wrap doc, not just the kickoff.
Cinema 4D, Octane, RED V-Raptor, Next.js, Frame.io. The wrong tool for the brief costs weeks — we tell you which we'd use and why before the contract.
The strategist who scoped your project is in the kickoff. The designer who briefed it is at the review. No account-manager telephone game.
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Meet the team behind the work, or tell us about your next project.
Client references available on request under NDA. Capability statement at /capabilities.