Fragrance

L'Orientale Fragrances

Dubai, UAE

From a bottle on a shelf to a house on the map.

Branding
Creative
Paid Media
Influencer & PR
E-Commerce

238M+impressions delivered

The Brief

A Dubai-born house fusing Arabian heritage with French perfumery — heritage from 1984, established 2014, breakout Night De Paris line and global City Editions.

Take a heritage brand and scale it into a modern, multi-market luxury house. Innovex owned the full funnel.

The Approach

Build the house, then expand the map.

Establish a premium, conversion-ready brand and store in the UAE, then use hyper-efficient, localised paid media (Arabic, English, Spanish) to open one market after another — protecting one coherent brand.

What we did

The execution.

View the brand identity

Brand Identity

Guidelines, company profile, catalogues — 8+ collections (Night De Paris, Hypnos, Prestige, Clint, Belief, Orivana) in premium matte-glass packaging.

View the brand identity

Creative Production

Full collection shoots — Orivana, Hermes, Marte, Terra — photography, motion, graphics, white-background e-com; dark, cinematic, gold-and-amber art direction.

See the performance

Paid Media

Performance engine across 6 markets on Meta, Snapchat, TikTok — locally-cast native-language UGC; conversion at the core, messaging/awareness opening new markets.

See the performance

Influencer & PR

38 signed agreements across ~40 creators (event, podcast, review/UGC tracks), plus a physical activation at Beauty World Middle East.

See the reach & roster

Visit the site

Digital & Web

E-commerce flagship — House of Lorientale, Lorientale Club, shop-by-scent discovery, a distributor programme (10 countries), worldwide shipping.

Visit the site

Paid media · Total — accumulated since Oct 2025

The performance.

238M+

Impressions delivered

23M+

People reached

7.8%

Link CTR (average)

100M+

Impressions in Libya alone

Markets

UAE
Libya
Iraq
Mauritania
Kuwait
USA

Channels

Instagram
Facebook
Snapchat
TikTok

Meta-led across four market ad accounts (UAE · Libya · Iraq · Mauritania), plus Snapchat and TikTok

Impressions by market

100M

Libya

66M

Iraq

Mauritania

L'Orientale Fragrances — figures from the 'start → April 2026' report + monthly Ads Reports, cumulative (Innovex Media Buying).

L'Orientale Fragrances · Creative Editorial Based

The creative.

French craft, Arabian soul

L'Orientale Fragrances · Film

The films.

Influencer · Fragrance launch · GCC + expansion

The influence.

300+

Creators engaged

Markets

Beauty World activation

Creator reach — nano to macro

Nano

1K–10K

Micro

10K–100K

Mid

100K–250K

Macro

250K–1M

Trusted voices

@fragranceknowledge
1.1M
Macro
@katfragrance
684K
Macro
@yassersalahsalem
469K
Macro
@olordemisolores
457K
Macro
@elijahfragrance
336K
Macro
@thenoseexpert
214K
Mid

Markets

UAE
Libya
Iraq
Mauritania
Kuwait
Qatar
Tunisia
USA

Creator languages

Arabic
English

A roster built for reach and trust. Over 300 creators — from niche perfume reviewers and nano-influencers to macro voices past a million followers — were engaged and briefed, each producing authentic UGC, backed by a video-podcast series, street-testing content and a positive-review drive on Fragrantica. A headline creator was flown in for a live Beauty World activation in Dubai, all delivered bilingually in Arabic and English across the GCC and expansion markets.

L'Orientale Fragrances — figures from L'Orientale Campaign Directive + creator tracker & signed UGC / influencer agreements (Innovex).

UGC at scale

The creator line, in the wild.

The influence, made tangible — a slice of the authentic user-generated video we produced with vetted creators for L'Orientale, fed straight into paid and organic.