Fragrance
Christian Provenzano
A master perfumer, launched on craft and credibility.
- Brand Strategy & Identity
- Creative Production
- Influencer Marketing
- Web Design & Development
The Brief
A master perfumer with 40+ years of artistry needed his eponymous niche house — "made for presence, not performance" — built and taken to the world through identity, creative, web and the creators collectors trust.
Innovex re-ideated it from the ground up — a considered identity, a crafted visual world, and a launch carried by decades of craft and creator credibility — until the house on the shelf read at the level of the perfumery behind it.
The Approach
Frame the house on the perfumer himself — "Artistry in Every Breath." Grow through credibility and creators: a considered brand system and a curated roster of respected fragrance voices carrying the house into collector communities across continents.
What we did
The execution.
01
Brand Identity
41-pg guideline, company profile, 2026 catalogue, visual identity — signature patterned-cap motif, IvyJournal serif, five-colour palette.
View the brand identity02
Creative Production
Product photography for the launch collections (Guanabana / Rocca) + white-background packshots — clean, luxurious, mysterious.
04
Influencer
11 international collaborations with respected fragrance creators across Europe, the Americas and the Gulf.
See the reach & roster
Christian Provenzano · Creative Editorial Based
The creative.
A master perfumer's craft
Christian Provenzano · Film
The films.
Influencer · Creator-led launch · 12 markets · 3 continents
The influence.
11
Creator collaborations
1.8M+
Combined creator following
12
Global markets
Creator reach — nano to macro
Nano
1K–10K
Micro
10K–100K
Mid
100K–250K
Macro
250K–1M
Trusted voices
@matt.fragc
796K
Macro
@gicelaospinaperfumeria
597K
Macro
@itschily
195K
Mid
@scent.real
115K
Mid
@ericavazfilipin
16.1K
Micro
Markets
- UAE
- USA
- UK
- France
- Spain
- Germany
- Netherlands
- Portugal
- Austria
- Hungary
- Nigeria
- Australia
A house launched on craft and creator credibility. Eleven international creator collaborations were carried by respected fragrance voices, including creators approaching 800K followers, into collector communities across twelve markets and three continents. Every bit of that reach was earned through trust.
Christian Provenzano — figures from Christian Provenzano case study + creator roster & signed influencer agreements (Innovex).
A case study within the case study
COLOSSEUM
“A fragrance doesn't live in a bottle. It lives in the memory of a place.”
An AI-native short film for Christian Provenzano — a two-hander shot as a descent through a museum, built end-to-end in our own pipeline. We're showing it here, inside the case study, because the craft is the point: this is the level of AI film we make.
Press “Sound on” for the full story
- 5
- Scenes
- 4
- Museum spaces
- 17
- AI voice lines
- 16:9
- AI-native film
The idea
Scent as archaeology. The museum isn't a backdrop — it's the character. A continuous descent into darkness, each room warmer and closer to the fragrance. The product is never sold; it is found.
The world
Four connected spaces, each darker than the last — the Grand Gallery at a warm 2700K down to a single spotlight in the Discovery Chamber. Colour mirrors the perfume: citrus top-notes descending to a cold dry-down.
The look
ARRI Alexa 35 and Cooke S4/i emulation, Kodak Vision3 500T grain. Practical light only — every source motivated and visible in frame. Warm-biased, muted, dark-chocolate shadows.
The craft — AI-native
Characters identity-locked on pure black so face, hair and wardrobe hold across every scene. Seedance 2.0 brings the stills to life; 17 lines of dialogue voiced via prompt-described TTS.
Under this: the complete production deck — nine chapters, from the first idea to every frame we kept. How the cast was identity-locked, how the four rooms were built and lit, the laws that governed every shot.
“It was here the whole time.”/Production Showcase · AI-Native Film · 2026
By the numbers
The results.
40+
Years of master perfumery
first Master Perfumer, CPL Aromas
13
Fragrances
across 2 collections (Perfumer's · Universal)
12
Global markets
across three continents
11
Creator collaborations
international fragrance voices
1.8M+
Combined creator following
Full
Brand system
guideline, catalogue, profile, web
What we did for Christian Provenzano
One team, 4 disciplines.
Branding
The identity — logo system, colour, typography and the applied guidelines.
Creative Production
Creative direction and content that brings the brand to life.
Web & Digital
The brand's digital home.
Influencer & PR
Creators matched to the brand and run at scale.
Tell us what you need — we'll pre-fill the rest.
Work with us like Christian Provenzano didA house built on mastery, not excess — launched on craft and creator credibility.
Next case study
An Italian niche maison, launched to the world. Perfume, performed.
See project