Finance
Al Taif Bank
Everyone else is still counting cash.
- Video & Film Production
- Campaign Film
The Brief
Al Taif Bank arrived with the concept already written: a comedy about how impractical cash has become, ending on one person paying effortlessly from a phone while everyone around her tries to work out how.
Below are the brief plates that mattered, and the 35-second film we shot from them.
The client brief
The brief, plate by plate.
Al Taif Bank supplied the concept, the slogan and the storyboard. These are the plates that decided the film.
The slogan slide — three lines, exactly as the brief set them. 
The main film. Purpose: show how practical an electronic wallet is next to cash. Then the comedy — people paying with cash in outdated ways, a bill a vending machine won't take, a queue held up while someone counts, and a last scene where one woman pays effortlessly with the wallet and everyone around her is puzzled. 
Twenty storyboard frames for that film, in order — the queue, the card at the counter, the vending machine, money on the floor, the terminal error, the reactions, payment done.
Al Taif Bank · Film
The film, edge to edge.
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Brio
Three scents — Rosario, Sol and Fuego — sold as one house signature rather than three launches.
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