01Last 12 months
L'Orientale Fragrances
- TikTok
- YouTube
- 245.4M
- Views
- 138.4M
- Accounts reached
- 1.2M
- Engagements
Media Strategy, Planning & Buying
Put spend behind the message with sharper planning logic.
Paid media planning and buying across awareness, performance and launch phases — in Dubai, Abu Dhabi, Sharjah and the northern emirates, and across the wider GCC — with audience, channel and creative fit considered together.
Typical timeline: 2-4 weeks planning
The campaigns
The paid media we ran — and what it delivered.
Client by client: the reported results of the campaign itself, and the creative that carried it. Press any frame to open it full size.
01
Rowa
Paid media · Total to date — Meta, since May 2026
The performance.
2.2M+
Impressions delivered
776K+
People reached
6%
Link CTR (average)
2.9×
Avg. frequency per person
Channels
The first paid flight — Meta (Instagram + Facebook), managed in Meta Ads Manager. Totals to date.
Rowa — figures from the ROWA May 2026 Ads Report (Innovex Media Buying).
The creative that ran
02
Sospiro
Paid media · Total — accumulated since Jan 2026
The performance.
52M+
Impressions delivered
20M+
People reached
6.2%
Link CTR (average)
138K+
Site visits from ads
Markets
- USA
- UAE
- KSA
- Kuwait
- Qatar
- Italy
- Germany
- Brazil
- Korea
Channels
- TikTok
- Snapchat
Three Meta ad accounts (USA · GCC · Europe) plus Google Search; TikTok and Snapchat in the awareness phase
Sospiro — figures from the Jan–May 2026 Ads Reports, cumulative (Innovex Media Buying).
The creative that ran
03
L'Orientale Fragrances
Paid media · Total — accumulated since Oct 2025
The performance.
238M+
Impressions delivered
23M+
People reached
7.8%
Link CTR (average)
100M+
Impressions in Libya alone
Markets
- UAE
- Libya
- Iraq
- Mauritania
- Kuwait
- USA
Channels
- Snapchat
- TikTok
Meta-led across four market ad accounts (UAE · Libya · Iraq · Mauritania), plus Snapchat and TikTok
Impressions by market
100MLibya
66MIraq
8MMauritania
L'Orientale Fragrances — figures from the 'start → April 2026' report + monthly Ads Reports, cumulative (Innovex Media Buying).
The creative that ran
Client insight
Reported results, client by client.
Every figure below is taken from the platform reporting for the window and platforms shown against each brand. Open a brand for the full case study.
Capabilities
What this discipline covers.
The practical scope behind the portfolio: what the team plans, makes, launches and hands over.
Planning
Audience, channel mix and a funnel built around the objective.
Buying & Optimisation
Hands-on management across Meta, TikTok, Google and Snapchat.
Creative Testing
Structured variation testing to find what actually performs.
Reporting
Clear, results-first reporting — reach, engagement and outcomes.
Process
How we get there.
Step 01
Plan
Objectives, audiences and channel split.
Step 02
Build
Accounts, tracking, creative.
Step 03
Launch
Phased, multi-market rollout.
Step 04
Optimise
Weekly creative + audience tuning.
Step 05
Report
Results and next-phase learnings.
What you receive
- Media plan & funnel
- Campaign build across platforms
- Creative test framework
- Weekly optimisation
- Performance reporting
FAQ
Common questions.
Yes. The planning gets stronger when the creative team is close to the buying logic.
Yes. We can start with a media review before recommending a new structure.
Start a project
Have a project in Paid Media & Advertising?
Send the objective, the deadline and the standard the work has to meet.
Get in Touch