Branding · Visual Identity
Christian Provenzano
Niche perfumery · Dubai · 2024
Christian Provenzano (cp-parfums) is a master perfumer's niche fragrance house rooted in heritage perfumery — blending the finest global ingredients with traditional craft to compose luxury scents built on emotion, artistry and Italian-influenced elegance. Its essence: ‘Rooted in Tradition. Refined by Mastery.’
What we did
We built the complete visual identity — a logo suite, colour palette, typography, a signature bottle-cap-inspired pattern and a full set of application and packaging designs — captured in a 41-page brand guideline.
- Logo: a hand-brushed calligraphic ‘Christian Provenzano’ wordmark paired with an interlocking circular ‘CP’ monogram, with grid-based structure, variation and co-branding rules.
- Colour system: Evergreen #172B22, Honey Bronze #FDB74B, White #FFFFFF, Jet Black #192424 and Carbon Black #070707.
- Typography: Proxima Nova as the primary typeface, complemented by a calligraphic script for the logotype and headline accents.
- Signature motif: a repeating four-petal geometric pattern inspired by the perfume bottle cap, echoing the brand's Italian heritage.
- Applications: premium stationery flat-lays, jewelled-cap perfume bottles, outdoor lightboxes, a bus-shelter digital screen and vertical brand flags.
The identity
This is one department of the work. Want an identity built like this?
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