Food & Beverage
ORES
A coffee bar below, a live-fire rooftop above — one café photographed as both.
- Art Direction
- Food Photography
- Lifestyle Photography
- Social Film
The Brief
Food, lifestyle and venue photography plus a set of verticals for ORES, built on the brand's own surfaces — pressed ceramic, stamped chocolate, printed cups, a lit façade.
The Approach
Innovex shot the coffee bar and the rooftop in one pass across the turn of the day — hard directional light downstairs, golden hour and full night above.
What we did
The execution.
01
Creative Direction
One register held across both halves of the venue, so two rooms with opposite light still read as one place.
02
Food Photography
The menu photographed as it is served, on the brand's own ceramic: from coffee and pastry through the savoury plates to desserts, shakes and cold drinks.
03
Lifestyle Photography
Guests, team and service inside the frame: the cup leaving past the sign, the order taken at the bar, the table read mid-meal rather than styled.
04
Social Film
Verticals for the feed, including a monochrome espresso film cut to the rhythm of the machine and closed on the wordmark.
ORES · Food & Lifestyle Editorial Based
The creative.
One name, two shifts
ORES · Film
The films.
What we did for ORES
One team, 2 disciplines.
Creative Production
Creative direction and content that brings the brand to life.
Social
The always-on channel presence.
Tell us what you need — we'll pre-fill the rest.
Work with us like ORES didOne name, two shifts, and it still fits on a cup.
Next case study
A limited-edition eyewear capsule, built and presented entirely in CG.
See project