Fashion
The Gentleman's Community
A limited-edition eyewear capsule, built and presented entirely in CG.
- CGI & 3D Visuals
- CGI & Creative
- Product Creative
- Social Film
The Brief
A stills library and a set of vertical films for The Gentleman's Community, delivered entirely in CG: a white clay pass wiped across to the finished frame, then held in a slow turn while the acetate, the lens tint and the engraved temple come into focus.
The Approach
Innovex lit each colourway against a ground mixed from its own acetate — warm sand under the olive, bone under the tortoise, cold blue under the smoke — so a grid of near-identical silhouettes reads as a range rather than a repetition.
What we did
The execution.
01
CGI & 3D Visuals
Every frame modelled and rendered: acetate with real thickness and internal colour, a lens tint that graduates across the curve, metal rivets and hinge, and the engraved temple copy readable at macro.
02
Product Creative
Line-up frames that put the capsule together on a single shelf, plus the individual colourway stills that make up the library.
03
CGI & Creative
The clay pass kept in the edit: an untextured white render wiped across to the finished frame, so the work says how it was made instead of pretending to be a photograph.
04
Social Film
Vertical films cut for the feed, opening on the material, holding on the engraving and closing on the wordmark.
The Gentleman's Community · 3D Product Editorial Based
The creative.
A limited edition, built in CG
The Gentleman's Community · Film
The films.
What we did for The Gentleman's Community
One team, 3 disciplines.
CGI & 3D
Photoreal product and scene visuals.
Creative Production
Creative direction and content that brings the brand to life.
Social
The always-on channel presence.
Tell us what you need — we'll pre-fill the rest.
Work with us like The Gentleman's Community didClay first, acetate second, and the wipe between them is the ad.
Next case study
An activewear campaign that runs the women's and men's ranges as a single wardrobe.
See project