Branding · Visual Identity
L'Orientale
Fragrance house · UAE · 2024
L'Orientale Fragrances is a UAE-based oriental perfume house positioned as ‘affordable luxury’ — marrying the warmth of Arabian oud and amber with the finesse of French perfumery under the line ‘French Soul. Oriental Heart.’, led by its flagship Night De Paris collection.
What we did
We built the full bilingual (English/Arabic) brand identity and guideline — the circular ‘FL’ serif monogram and wordmark, a green/cream/gold palette, English and Arabic typefaces and a proprietary monogram pattern — applied across packaging, storefront signage and event collateral.
- Logo: a circular ‘FL’ serif monogram (an upright F interlocked with an italic serif L inside a thin ring) plus a two-line ‘L'orientale Fragrances’ wordmark, in cream-on-green and green-on-cream.
- Colour system: Charcoal Brown #43493F, Vanilla Cream #ECE7DD, Soft Fawn gold #CBAC75, Carbon Black #181818 and Alabaster Grey #EAEAEA.
- Typography: كوبربليت غوثيك (primary English) with لاما سانس (لاما سانس) as the primary Arabic — a modern geometric Arabic across multiple weights.
- Signature motif: a seamless pattern built from the abstracted ‘F’ letterform — geometric arabesque tiling in charcoal-green on cream.
- Applications: a monogram shopping bag, dimensional cream lettering on a dark-green storefront, a burgundy event backdrop, and faceted gold-speckled bottles of the Night De Paris range.
The identity
This is one department of the work. Want an identity built like this?
Start a branding project