Food & Beverage
Coarse Coffee
A specialty coffee house that also sells the equipment and teaches the craft — one campaign for all three.
- Campaign Creative
- Art Direction
- Product Photography
- Social Film
The Brief
Brand campaign and social creative for a specialty coffee house in Al Twar 3, Dubai.
Retro cobalt typography, a top-down drink series shot in hard sun, and lifestyle work made in the city's greenery.
The Approach
The type ripples like heat coming off tarmac in July, cobalt on cream, wrapped so far around the cup that you read it in pieces and finish the word yourself.
Then the drinks are laid flat in hard sun, one shadow each, and the trick shows itself: the matcha is chilled with matcha, the coffee with coffee, so nothing thins as it sits. An orange wheel floats in the americano. Cold brew goes black as a stone. Between the posters and the flat-lays, cups travel out into palms, plywood and passing traffic, which is where a neighbourhood coffee house actually lives.
What we did
The execution.
01
Campaign Creative
Poster and social layouts set in the house cobalt, including an AM and PM pairing for the daily menu.
02
Creative Direction
Hard sun, one shadow per cup, and a cream ground held across the whole drinks series.
03
Product Photography
The hot and cold menu photographed flat from above, one drink to a frame.
04
Social Film
Vertical films for the feed: the morning service, the pairings, and cups out in the neighbourhood.
Coarse Coffee · Brand Creative & Campaign Based
The creative.
Nothing here gets watered down
Coarse Coffee · Film
The films.
What we did for Coarse Coffee
One team, 2 disciplines.
Creative Production
Creative direction and content that brings the brand to life.
Social
The always-on channel presence.
Tell us what you need — we'll pre-fill the rest.
Work with us like Coarse Coffee didNothing here gets watered down.
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