Hospitality
Calm Resort
A private Fujairah retreat, sold on having the whole place to yourselves.
- Art Direction
- Photography
- Lifestyle Photography
- Social Film
The Brief
A private retreat on the Fujairah coast, taken by families and groups in its entirety.
Innovex was asked for the campaign and content library that carries that offer across the site, the campaign and the feed.
The Approach
The offer is the whole property for one group, and that is a feeling before it is a facility.
The library had to make exclusive use the first thing a visitor understands.
What we did
The execution.
01
Art Direction
One visual system pitched at exclusive use, so the property reads as somewhere a group takes over for a stay.
02
Photography
The retreat as one continuous place, with an arrival and unhurried time in it.
03
Lifestyle Photography
A single guest thread, so the scale of the place is understood against a person.
Calm Resort · Property & Lifestyle Editorial
The creative.
The whole place, to yourselves
Calm Resort · Film
The film, edge to edge.
What we did for Calm Resort
One team, 2 disciplines.
Creative Production
Creative direction and content that brings the brand to life.
Social
The always-on channel presence.
Tell us what you need — we'll pre-fill the rest.
Work with us like Calm Resort didSocial Film — A vertical cut carrying the same offer into the feed.
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