Creator Strategy
The right mix of nano to macro voices for the audience and scope.
Influencer Strategy & Partnerships
Build creator partnerships with clearer brand fit and rollout discipline.
We approach influencer work like brand building, not just reach buying, so the partnerships feel aligned, useful, and operationally manageable.
Typical timeline: 2-5 weeks
UGC at scale
Creator content, shot for the feed.
Dozens of vetted creators, one coherent brief — authentic user-generated video produced by the batch and fed straight into paid and organic.
The programmes
Every influencer marketing programme, client by client.
Not a summary of the work — the work. The roster we actually contracted for each house, the reach it carried, and the creator content it produced. Press any clip to watch it full size, with sound.
01
Sospiro
Global launch · 10 markets · 4 continents
500+
Creators engaged
10
Markets · 4 continents
2M+
Combined following, top voices
Creator reach — nano to macro
Nano
1K–10K
Micro
10K–100K
Mid
100K–250K
Macro
250K–1M
Trusted voices
@matt.fragc
796K
Macro
@gicelaospinaperfumeria
597K
Macro
@itschily
195K
Mid
@scent.real
115K
Mid
@fragrancesguru
43.5K
Micro
@sniffbesties
8.9K
Nano
Markets
- USA
- UAE
- Italy
- Germany
- Spain
- KSA
- Qatar
- Brazil
- Korea
Creator languages
- English
- Arabic
- Spanish
- Bahasa
Creator content from this programme
Tap to play with sound
02
L'Orientale
Fragrance launch · GCC + expansion
300+
Creators engaged
8
Markets
1
Beauty World activation
Creator reach — nano to macro
Nano
1K–10K
Micro
10K–100K
Mid
100K–250K
Macro
250K–1M
Trusted voices
@fragranceknowledge
1.1M
Macro
@katfragrance
684K
Macro
@yassersalahsalem
469K
Macro
@olordemisolores
457K
Macro
@elijahfragrance
336K
Macro
@thenoseexpert
214K
Mid
Markets
- UAE
- Libya
- Iraq
- Mauritania
- Kuwait
- Qatar
- Tunisia
- USA
Creator languages
- Arabic
- English
Creator content from this programme
Tap to play with sound
03
Christian Provenzano
Creator-led launch · 12 markets · 3 continents
11
Creator collaborations
1.8M+
Combined creator following
12
Global markets
Creator reach — nano to macro
Nano
1K–10K
Micro
10K–100K
Mid
100K–250K
Macro
250K–1M
Trusted voices
@matt.fragc
796K
Macro
@gicelaospinaperfumeria
597K
Macro
@itschily
195K
Mid
@scent.real
115K
Mid
@ericavazfilipin
16.1K
Micro
Markets
- UAE
- USA
- UK
- France
- Spain
- Germany
- Netherlands
- Portugal
- Austria
- Hungary
- Nigeria
- Australia
Capabilities
What this discipline covers.
The practical scope behind the portfolio: what the team plans, makes, launches and hands over.
Sourcing & Contracts
Vetted creators, matched to the brand and governed by clear agreements.
UGC at Scale
Authentic creator content produced as a system, feeding paid.
Measurement
Reach, engagement and audience trust — tracked, not guessed.
Process
How we get there.
Step 01
Strategy
Tiers, markets, creator fit.
Step 02
Source
Vet, match, sign.
Step 03
Brief
Direction and guardrails.
Step 04
Produce
UGC + creator films.
Step 05
Amplify
Feed the best into paid.
What you receive
- Creator roster & agreements
- Content briefs & guardrails
- UGC film library
- Whitelisted paid-ready assets
- Reach & engagement report
FAQ
Common questions.
We can support the coordination path depending on scope and platform requirements.
Yes. The strongest influencer programs usually connect to wider campaign planning.
Discipline portfolio
Real client work, filtered to this discipline.
Influencer Strategy & Partnerships appears here only where it was part of the actual client engagement: Sospiro, L'Orientale Fragrances, Christian Provenzano.
Start a project
Have a project in Influencer Marketing?
Send the objective, the deadline and the standard the work has to meet.
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