Branding · Visual Identity
Ramon Bejar
Niche perfume · Barcelona · 2025
Ramon Bejar is a Barcelona haute-parfumerie house of intense, exclusive numbered editions — designed in Spain and crafted in France — that treats fragrance as art, fusing Spanish heritage and architecture with Arab-inspired Eastern olfactory journeys under a quiet, golden-luxury sensibility.
What we did
We built the full brand identity and guideline system — the Canela-based wordmark and ‘RB’ monogram, a Spanish-architecture-inspired palette, a Canela + Söhne type system, an azulejo-style quatrefoil pattern — applied across packaging, stationery, retail planograms and out-of-home.
- Wordmark ‘RAMÓN BÉJAR / BARCELONA’ set in high-contrast Canela serif, plus an interlocking ‘RB’ monogram used as the app icon and on the bottles.
- Colour system led by Dark Wine #7C2727 with Night black, Baby Powder #FFFFFA, Champagne Pink #E1D0C3 and Pale Blue #BACADA; gold accents carry the golden-luxury positioning.
- Typography pairs Canela (primary display serif) with Söhne (secondary grotesk sans) for a heritage-meets-modern voice.
- Signature motif: a repeating quatrefoil / cross-lobed azulejo tile pattern, echoing Moorish arches and Spanish tilework.
- Applications: sculpted perfume packaging, embossed stationery, a four-shelf retail planogram, and OOH banners on Spanish heritage façades.
The identity
This is one department of the work. Want an identity built like this?
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