Beauty

Nyssa

A body-care range built entirely in CGI — every Nyssa bottle, and every world it stands in, modelled from the pack artwork.

CGI & 3D Visuals
CGI & Creative
Product Creative
Social Film

The Brief

Innovex modelled, lit and finished all three Nyssa packs — Hair & Body Mist, Body Lotion and Khamriah Moisturizing Body Cream — in 3D, then built a library of stills and vertical films around them, staged inside one family of worlds.

The Approach

The three packs are the same bottle, so we built the difference around them rather than on them: a different ground, a different light and a different state of matter for the mist, the lotion and the cream.

What we did

The execution.

Nyssa — beauty CGI product visualisation by Innovex

Product CGI

Every bottle modelled and textured from the pack artwork: frosted acrylic over an opaque inner sleeve, matte cap, gold type and the Arabic-name back panel, so the pack can be turned to camera on either face.

Set & Environment

Grounds, not a studio. Sage plinths under palm shadow, a sand plain cut by hard diagonal light, a black mirrored surface, a wet glass shelf still dripping, a macro bed of tinted cream, and a submerged frame with the splash held in the air.

Look Development

Subsurface scattering in the coconut flesh, thin film on the oil droplets, a cream swipe with real body at its edge, and contact shadows soft enough to set a small bottle down without flattening it.

Film

Verticals for the feed. One suspends the mist in a slow orbit of almonds and coconut halves and returns it to its plinth as the sprayer rises. One opens the lotion with callout lines running from the bottle to what is in it — shea, jojoba, argan — inside a cluster of amber oil and clear bubbles. One turns the pack through a vortex of cream and a hit of water and settles on its Arabic face before the wordmark resolves.