Food & Beverage
Symphony Spread
Six dessert spreads treated as one range, each flavour built from what is inside its own jar.
- Art Direction
- Product Creative
The Brief
Product creative for a range of jarred dessert spreads.
Each flavour was given its own set, built from the material inside the jar, and the range was shot as one system rather than six separate products.
The Approach
The lid carries a wave, and the wave changes key with the flavour: brown for hazelnut, olive for matcha, amber for saffron, black for sesame.
The sets then answer it. Cocoa is raked into dunes with a clean cream sweep cut through them. Pistachio shells drift across green in a river. Black sesame is swept into the same serpentine the label draws, at floor scale. Saffron gets a fluted column and red velvet, threads at its foot like something left on stage after the last note. Standing together in the dark, the jars read less like a range of six and more like a section, waiting to come in.
What we did
The execution.
01
Creative Direction
Each flavour takes its palette from its own lid, and every ground is dressed in the ingredient itself.
02
Product Creative
All six flavours built individually and again as one range, so the system reads before the flavour does.
Symphony Spread · Product Editorial Based
The creative.
One wave, tuned six different ways
What we did for Symphony Spread
One team, 1 discipline.
Creative Production
Creative direction and content that brings the brand to life.
Tell us what you need — we'll pre-fill the rest.
Work with us like Symphony Spread didOne wave, tuned six different ways.
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