Food & Beverage
Air Specialty
UAE
A minimal, almost architectural coffee identity, carried onto food that still has to look worth ordering.
- Campaign Film
- Food & Lifestyle Photography
- Social Content
- Menu & Product Film
The Brief
Air Specialty needed a social-first body of work that carried a minimal, almost architectural identity into food and drink that still had to look genuinely appetising.
The Approach
Minimal branding and warm, tactile food pull in opposite directions — the restraint of the identity had to survive contact with steam, crema and condensation without either side winning.
Air Specialty · Campaign Film & Food Editorial Based
The creative.
The name is light, the roast is not
Air Specialty · Film
The films.
Campaign films and a stills library built for Air Specialty across the espresso bar, the seasonal drinks menu, retail packaging and the launch of its catering service — shot and cut feed-first.
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