Production method
CGI & Photoreal Visualisation
Photoreal product worlds without a camera
CGI lets us build product worlds that would be impossible, unsafe, or prohibitively slow to shoot for real. We model to the physical product, light it like a studio, and hold every render to a photoreal standard. Done right, no one can tell where the camera would have been.
When this applies
When the hero shot needs an environment, scale, or level of control a live shoot cannot give — or when the physical product is not ready yet.
The steps
- 01
Reference & modelling
We build the 3D model from the real product and its specifications, matching proportion, material, and finish exactly.
- 02
Look development
Materials, lighting, and camera are developed until the render behaves like the real object under real light.
- 03
Scene & animation
The product is placed in its world and moved with intent — every frame serves the story, not the software.
- 04
Render & compositing
High-resolution renders are composited, graded, and finished to sit beside live footage without giving themselves away.
Artefacts you'll receive
- Approved 3D product model
- Look-development frames
- Photoreal still renders
- Final CGI film master
- Source files and asset library
In practice
For Christian Provenzano Parfums, we built a CGI film that set the perfumer's craft against a photoreal Colosseum.
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