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Branding · Visual Identity

Snow White Arabia

Beauty & self-care · Saudi Arabia · 2026

Snow White Arabia (Arabic wordmark سنوايت العربية) is a Saudi beauty and self-care house with a minimal, timeless identity built around the cherry blossom (Sakura), deliberately positioned to sit among international houses.

What we did

We delivered the full brand identity — a boxed sans-serif wordmark with a clever linking ‘W’ monogram plus an Arabic lockup, a Sakura-led design system, colour palette and typography — extended across a complete packaging and collateral suite.

  • Boxed ‘SNOWHITE ARABIA’ wordmark in a clean sans serif, where the shared ‘W’ links the two words and doubles as a standalone monogram; Arabic lockup (سنوايت العربية) included.
  • Colour system of soft pinks and lilac (#F6EDF5, #FCE7F0, #ECBACC), deep berry and maroon (#81223D, #5B1010), coral #F49877, gold #EFC86E and mint #B8E2E1.
  • Typeface: Raleway, across its full weight range.
  • Signature motif: the cherry blossom (Sakura) as a flexible theme flower — used as full-colour illustration and as single-line art.
  • Applications: business cards, letterhead and envelopes, shopping and tote bags, pink mailer boxes, cosmetic tubes and cream jars.

The identity

Snow White Arabia — beauty brand identity visual by Innovex
Snow White Arabia — beauty brand identity visual by Innovex
Snow White Arabia — beauty brand identity visual by Innovex
Snow White Arabia — beauty brand identity visual by Innovex
Snow White Arabia — beauty brand identity visual by Innovex
Snow White Arabia — beauty brand identity visual by Innovex
Snow White Arabia — beauty brand identity visual by Innovex

This is one department of the work. Want an identity built like this?

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See the full Snow White Arabia case study