Branding · Visual Identity
Rowa
Premium casualwear · UAE · 2025
Rowa is a youth-driven, Made-in-UAE premium casualwear label — positioned as ‘The New Classic’ — that fuses modern fashion with premium craftsmanship and an understated ‘old money’ elegance, making everyday clothing feel like a statement.
What we did
We delivered Rowa's full brand identity — a high-contrast serif ROWA wordmark paired with a flowing ‘R’ monogram, a refined dark/sand/maroon colour system, a dual-typeface pairing and an old-money photography direction — applied across packaging, labels, tags and garment hardware.
- Logo: an elegant high-contrast serif ROWA wordmark paired with a flowing, ribbon-like ‘R’ monogram, in vertical and horizontal lockups.
- Colour system: near-black #191919, warm sand/beige #C6B19D, deep maroon-red #882426 and off-white #F2F2F2 (RGB + CMYK specified).
- Typography: primary display serif ‘Nadien’ with secondary sans-serif ‘Urbane’.
- Photography & motif: an ‘old money’ lifestyle direction (estates, luxury cars, resort settings) with a signature monogram-curve motif and repeating tissue pattern.
- Applications: shopping bags, magnetic gift boxes, thank-you cards, a kraft mailer with branded tissue & sticker, woven ‘Made in UAE’ neck labels, QR hang tags, and engraved zipper pulls and buttons.
The identity
This is one department of the work. Want an identity built like this?
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