Branding · Visual Identity
Nabni
Real estate & development · UAE · 2023
نبني (نبني, ‘we build’) is a UAE luxury real-estate developer spanning Branded Residences, Luxury Residences and Commercial projects — including the numbered أفينيو ريزيدنس line — positioned around unmatched quality and an elevated living experience.
What we did
We delivered Nabni's full 2023 brand identity — a bilingual Arabic/Latin wordmark, a monochrome black-and-white system, a serif-plus-sans type pairing and an architectural visual language — applied across a complete suite of print, digital, signage and collateral.
- Bilingual wordmark: a high-contrast display logotype pairing Arabic نبني with Latin ‘NĀBNI’ (the distinctive barred Ā), in positive (black) and negative (white) versions.
- Monochrome primary palette: Black #000000 and White #FFFFFF, set on a warm off-white/greige ground.
- Typefaces: Tiempos (serif) for headlines and Proxima Nova (sans) for body — each with English + Arabic support.
- Architectural visual language: a vertical fluted, façade-like line motif, plus a tiered sub-brand architecture (Branded Residences · Luxury Residences · Commercial) and the numbered Avenue Residence developments.
- Applications: business collateral (holder / letterhead), flags & banner stands, lifestyle photography, branded uniforms, broker co-branding and official documents.
The identity
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